Future Oriented Targets
It is the question that every CEO is concerned about: how will my industry look in a medium-term perspective. What are reliable targets so that my company can be lead in the right direction? A first attempt to describe these targets is made by the FOEN study (German: BAFU): «Zielbilder für eine planetenverträgliche, zukunftsfähige Schweiz» (Targets for a Planet-Compatible, Future-Oriented Switzerland). The authors of the NGO S2 Sustainability Strategies outline four targets: one for the «green economy» and one for the sectors of mobility, construction and food.