AI in Marketing

SANTIS Community Events are the platform for "Shaping the Future" - with this ambition, the events start with a keynote speech on a future oriented topic.

At the Community Event on October 11, 2018 Artificial Intelligence expert Steffen Konrath gives the keynote speech on "AI in Marketing". With a background in journalism, Steffen Konrath has been a practical user of AI techniques for many years and has implemented a large number of practical projects.

As a result of the keen interest of partners, clients and guests, the capacity limits of the SANTIS premises are almost reached. Among other things, Steffen Konrath shows in his engaging presentation which information can be derived from social media data or how a short text can be used to create a personality profile of the author.

Following the keynote speech, participants use the opportunity to have informal discussions with like-minded colleagues and new contacts with drinks and snacks.

Presentation in SANTIS premises